04/01/2019

The Power of Beauty





                                         Venus of Orbino, Titian, 1538


They're considered the "fair sex." What comes across as a simple attribution is in fact and truth an imperative: since the Renaissance, the pleasure and burden of representation have been predominantly with women. While courage and farsightedness, bravery and intelligence were admired in men, a cultural production arose in the matter of "beautiful women" that is second to none - from fine arts, literature, opera and cinema to practical guidebooks, support clothing and the cosmetics industry. It is a game of showing and concealing, of emphasizing and concealing, an "unproductive expenditure" (Georges Bataille) that tries to imitate what seems desirable and yet could never be conclusively defined by anyone. This is the paradox of beauty: over the centuries, collective obsession has not only produced quite different ideals of beauty, but this beauty has always existed only as an idea and concept - that is, as a phantasm. "What one sees at first sight", wrote the philosopher and sociologist of culture Nicolaus Sombart about the "beautiful woman", "is to a certain extent only an optical illusion, a 'trompe-l'œil'".


Something is perceived as beautiful, which is symmetrical and balanced in proportions, but already here the problems begin, because the absolute symmetry is again unaesthetic, every beauty needs the small flaw. The more precise the attempt to describe beauty, the more poetic and metaphorical it becomes, until the definition finally contains what is to be defined: Beauty is what pleases. "Beauty is not real, it cannot be made unambiguous; it has no fixed meaning, it is apparent, fleeting, irresistible and incomparable," Dietmar Kamper and Christoph Wulf wrote in 1989 in Der Schein des Schönen. They capitulated verbosely before any insight into the essence of this beauty. "The attempt to seize it destroys it," it continues. "It forms a world that cannot be reduced to other worlds, is useless and plays with erotic desires on the edge of chaos and the hope of imperishability. As early as 1930, the psychoanalyst Sigmund Freud had nothing but ridicule for such beauty prose, which mythologizes and evokes the incomprehensible: "The science of aesthetics examines the conditions under which beauty is felt; it has not been able to explain the nature and origin of beauty; how common is the lack of results concealed by an expenditure of full-sounding, meaningless words".

This dilemma cannot be overcome by simply reducing female beauty to its function of reproducing the genus. "I for my part reject this way out," says the young philosopher in James Joyce's Portrait of the Artist as a Young Man (1916) to his friend. "He leads into eugenics instead of aesthetics." One can thus go from the labyrinth of different ideals of beauty directly into a pimped-up lecture hall, where the professor, "one hand on the origin of species [by Charles Darwin] and the other on the New Testament, tells you that you admired the sweeping hips of Venus, because you felt that she would give birth to strong offspring. To understand beauty, you have to look away from the object and toward the viewer. In other words, it's about the aesthetic conventions of society.

Social conventions, i.e. pronounced and unspoken norms and rules, shape the way in which we talk about and feel about the body, how we dress, what image we create of ourselves, what ideals we orientate ourselves by. They not only tell us something about the transience and changeability of the ideal of beauty, but also something about social differences. Beauty has always been a distinguishing feature. It is the small (or large) difference from which one can tell whether someone wanted to be beautiful in an aristocratic or peasant, bourgeois or proletarian way and what techniques were available to someone to manipulate their own body. The word "manipulate" should not be taken too negatively. "Has there ever been a time when bodies or primeval human bodies were not influenced by any rational manipulation," asked historian Barbara Orland. What we call natural has always been socially transformed. From the consumption of organic food to the "no poo" hair wash to the pedometer for the purpose of minimal movement in spite of an office job, "naturalness" is actively produced today, and we should beware of imputing to earlier societies a naturalness that already then never existed independently of human ideas, concepts and actions. Even putting on a fur is a cultural achievement.

And so beauty always remains both: something that is attributed to a person as nature and at the same time something that only reveals itself as beauty in a certain situation and staging, from a certain perspective and above all in the gaze of others. It was the Renaissance artists who discovered and celebrated this situational beauty as never before. In the 15th and 16th centuries, for the first time, paintings were created of women who were neither the Mother of God nor a worldly celebrity, paintings whose sole purpose was to depict female beauty. In 1536 the Venetian artist Titian painted the portrait of an unknown beauty in a blue dress, called La Bella, and two years later, probably with the same model, the naked Venus of Urbino on a couch. They were the expression of a new taste in art. The wealthy patrons of these paintings no longer collected exclusively images of religious scenes, historical events or noble family members, but became interested in the principles of beauty itself: in the new still lifes of beautifully arranged flowers and fruits and in the intensity of a beguiling feminine presence captured on canvas.

How different, on the other hand, were the pictures of beauty that were made in the Middle Ages. Even then there had been an ideal of beauty, but people were interested above all in the surface on which a person's moral beauty was reflected - and that applied equally to men and women. For the church teacher and philosopher Thomas Aquinas (1225-1274), beauty was essentially based on three things: Integrity, harmony of proportions and clarity. Above all clarity ("claritas") was important: the "splendour of beauty" was evident in the "brilliant colour of beautiful people". Thus beauty was associated with a transcendent idea: in it a cosmic order was revealed. What is not true and not good is also not beautiful.



Plato had already described the good, the true and the beautiful as identical. In the Middle Ages this triad was embedded in a theocentric world view: God was beauty itself. This metaphysical attitude does not necessarily have to have been ascetic and hostile to life. Medieval man, as Umberto Eco wrote, often found it difficult "to distinguish between the pleasure of the senses and the pleasure of the soul. He had "a much more highly developed sense than we for the clear, well primed, luminous colours, he loved the brilliance of gold, the sparkle of gemstones, the radiant bursting of light". In the triumph of colour and light, however, he saw "at the same time an expression of the omnipotence of God".

No matter how much people loved the bright colours at that time, cosmetics and applied splendour were frowned upon, as they were mere deceptive manoeuvres within the divine order. Even in minnesong, the beautiful one had above all a virtuous soul. The poet Walther von der Vogelweide (1170-1230) described the ideal woman as pleasant, but without plaster. "Mistress, you have put on a noble shell, the chaste body," he wrote, "Truly I have never seen a better dress: You are a beautiful woman.

The new sense of beauty that emerged in the Renaissance manifested itself not only in the fine arts, but also in language. The simple terms used in the Middle Ages to describe beauty - a symmetrical face, white skin, small, firm breasts, a narrow waist - gave way to a new terminology that increased everything to a metaphorical level. It was the poet Francesco Petrarca (1304-1374) who first invented a completely new language for the beauty of his adored Laura in his Canzoniere. The unreachable was no longer simply pleasant to look at and of noble character, but had "hair of gold", the "sweet light" of her eyes "burned" beyond measure, she could no longer be grasped at all with earthly terms, she was a "heavenly being", of "angelic nature", even her ornament seemed "made in paradise". Petrarch set standards for European love poetry until the 17th century. It was finally named after him ("Petrarchism").

It is paradoxical: in the Middle Ages, with its metaphysical idea of beauty, people were still able to talk about the concrete shape of the object - the real bodies - while at the beginning of the modern age they "seemed to lose their sense of matter" (Umberto Eco). Where language failed in the face of flesh, the effort was now on flowers, gems, pearls, ivory, moon and stars. The women had "breasts as bleaching as alabaster" (Pierre de Ronsard), a "high forehead of smooth ivory" (Louis le Jars) or a mouth "that carries roses and holds pearls" (Christian Hoffmann von Hoffmannswaldau). The exaggeration of female beauty by comparison with cosmic phenomena and precious materials became such a widespread topos that William Shakespeare already took countermeasures in 1609. The eyes of his loved ones are not like sunlight, he noted in his Sonnet 130, corals are much redder than their lips, he likes to hear them speak, but it doesn't sound like music, and he can assure that he has never seen a goddess step in, "my darling stands firmly on the ground with both legs when he walks".





As in the Middle Ages, in early modern times the outer beauty could not be separated from the inner beauty. In the beautiful form, however, there was no longer a cosmic order, but a spiritual constitution, no longer the divine, but the individual. Beauty gained depth and inwardness. The essence of a person became visible in the movements, the gaze, the whole behaviour. The Florentine philosopher Marsilio Ficino wrote in 1544 in his work On Love  or Platon's Banquet: "Let us therefore, if not the spirit but only the body is beautiful, love it as the fleeting shadow image of beauty only little and only superficially! But where the spirit is beautiful, let us love this constant ornament of the spirit ardently". The outer and the inner beauty were interrelated or, as the French writer and mathematician David Rivault de Fleurance wrote in 1608 in his work on the art of beautification (L'art d'embellir): "The spiritual qualities "shine through the body". The invisible is visible, the wisdom of a person "embellishes his face".

Despite all the praise for female beauty, there was a clear hierarchy of body parts: Above was much more important than below. The gaze was directed. Overhanging skirts concealed everything that should not be seen and therefore one did not have to worry much about its appearance. "Why worry about your legs, when they are nothing to show?," says writer Marie de Romieu in her Instructions pour les jeunes dames (1573). In his Dialogo delle bellezze delle donne in 1548, the Italian poet Agnolo Firenzuola also advocated that the higher parts of the body should naturally be exposed, while the lower parts should be covered "because the former should be made visible as the actual seat of beauty and it is not the same with the others, because they are only the foundation, the base and the support of the upper parts". The upper part of the body was modelled so that it could rise elegantly from the foundation: The corset was invented in the 15th century. With cords and rods, the chest was flattened and the upper part of the body was pressed into a conical shape so that it tapered towards the waist.

The short, stiffly erected upper bodies became the outstanding feature of cultivated beauty at court, where the ladies, when tied up too tightly, now regularly fainted. The ideal body shape changed over the years, sometimes the skirt was worn so high that not much remained of the conical shape, but from the middle of the 17th century onwards at the French court the breast was no longer flattened but lifted into the décolleté, and at the time of Louis XIV the waist was laced as narrowly as never before. Already Anne de Beaujeu (1461-1522), a daughter of the French king Louis XI, had made fun of a woman who was "so tightly tied up" in her clothes that her "heart failed". The sceptic Michel de Montaigne (1533-1592) also mocked the cramped women in his essays. "What kind of inconvenience do they not suffer to have a pretty Spanish body, stiff and constricted with thick forging tongs on the sides, up to the raw meat?

The corset was only one aspect of a comprehensive beautification art that was now completely legitimate. As soon as beauty no longer simply corresponded with the universally good and true, but manifested itself in a certain expression and behaviour as a sign of inner constitution, efforts were made to actively shape it. The aristocracy and the rich merchants demonstrated their social position with their hats and dresses, their "countenance" and their way of walking. The streets and squares became public catwalks, where people promenaded with the sole aim of seeing and being seen. When Princess Sophie of Hanover, daughter of Elector Frederick V of the Palz, made a journey through Italy in 1664/65 - a famous grand tour for Bildung - she systematically recorded what female beauty could be seen in the cities. In Verona she was amazed to see only "ugly faces" in the places where the ladies were promenading after dinner, while on the Grand Canal in Venice she stopped gondolas to see the beauty of the women. Not only the women, but also the king and the powerful men at the court powdered their hair, wore complicated clothes and walked on high heels.

The art of making mirrors had a considerable influence on the new cult of beauty. In the Middle Ages, convex mirrors were made from glass spheres, in which one only recognized oneself distorted. Around 1516, flat mirrors were first made in Venice: a thin tin foil was stuck to a glass surface and mercury was poured onto it. The amalgam then became a reflective surface that gave the person looking in a picture of himself more clearly than ever before. This picture was now heavily retouched. Ointments, pomades and creams were used and the face was brightened with poisonous lead white. In the 17th century the range of make-up was considerably extended. Powder, oils and talcum were used, and rouge was added to the previously exclusively used white. As the use of make-up increased, so did the criticism. Everywhere one saw too much of the good. In Molière's  Les Précieuses ridicules (1659) daughter and niece of the good citizen Gorgibus have just disappeared again. Gorgibus asks the maid where the two are. "In their rooms," she replies. "What are they doing there?" "Lip balm." "To the hangman with the eternal pomade!"




If make-up was tolerated in public space for purposes of representation, it had, if used at the wrong moment, quickly the smell of insincerity, deception, even prostitution. Conversely, women from lower classes could now also dress up like ladies, which led to new problems. If everyone can disguise themselves in everything with a little effort and a sense of taste, how can one distinguish between virtue and vice, between honourable ladies and a lewd half-world? In many places, clothing regulations were issued. In Catalonia, prostitutes could dress as they wished, but they were not allowed to cover themselves with a scarf or cape; the veiling was reserved exclusively for married women. In Castile they went even further. In 1623 a law was ratified stating that "women who are publicly bad and thus earn money may not wear gold, pearls or silk".




In the middle of the 18th century, in the Age of Enlightenment, beauty moved from practice to theory. Sensual perception was upgraded philosophically, even with Alexander Gottlieb Baumgarten's Aesthetica (1750-1758) aesthetics was founded as an independent philosophical discipline. At the same time, the notion of the "one flesh" of the sexes was transformed into a model of strict oppositeness. Already in the centuries before women had done more representative work, but the alternative of the beautiful man had at least still been debatable. The novel Joseph Andrews by the English author Henry Fielding, published in 1742, can be read as a swan song to this era of far-reaching equivalence. The title-giving attractive Joseph is already rather a parody of male beauty. Repeatedly he slips into unwanted erotic situations, from which he then has to beat himself free again with fists. From the middle of the 18th century onwards, the beautiful man largely disappeared from social and literary life as a figure of identification. Starting from medicine, a binary gender model developed which culminated in the " weibliche Sonderanthropologie” (Claudia Honegger) of the 19th century. From now on, women were the beautiful and men the sublime. Grace here, dignity there.

The Irish philosopher Edmund Burke was one of the first to design an aesthetic directly linked to gender in his influential work A Philosophical Enquiry into the Origin of our Ideas of the Sublime and Beautiful (1757). In daring voltes he interwove the female beauty with the female weakness and both again with the male desire. "The beauty of women is largely due to their weakness or delicacy, and it is heightened by their shyness," Burke says. Highest female beauty always transports an idea of fragility, of imperfection. Women are very aware of this, "for this reason they learn to lisp, to walk with a staggering gait, to pretend weakness, even illness". The female gender, which is already naturally more beautiful, thus helps to increase its beauty with a little theatre. Burke described the female senses as simple and immediately physical, her sensations were self-sufficient, accordingly the beautiful woman had no desire. Her beauty served only the male passion, namely both the sublime individual love as well as the genus-preserving lust, which now had to be actively restrained. Already by her simple presence and passive seductive power the beautiful woman was dangerous. In the best case, the man relaxed towards her. In the worst case she drove him into melancholy, despair, suicide.


                          Edmund Burke                                    Mary Wollstonecraft


However, there could be no talk of passivity in the consumption of beauty products: In the 18th century, the cult of beauty was popularized. A wide range of boutiques, hairdressing salons and tailor's shops were created in the atmosphere of the famous perfumers, where one could be prepared according to the latest fashion. However, not everyone had a sense for the individual measure and the composition adapted to the type, which now increasingly constituted the small difference between elitist and ordinary appearance. "The terrible women of the butchers' boys, sitting on the kerbstone, wear rouge", wrote Louis-Sébastien Mercier in 1781 in his Tableau de Paris, "it has the colour of blood".

The beautification techniques, such as those used in the Manuel de la toilette of 1771, were still mainly related to the face. But the triumph of the senses, the occupation with bodily fluids, the irritability of the skin and the temperaments led to the increased use of tinctures, infusions and compresses, warm and cold baths to promote beauty and health. In general, the lower half of the body was brought into focus. What used to be the base in the first place, started to move. With Romanticism the bodies gained in form and contour, in the whole form and posture a beauty revealed itself, which was no longer studied academically, but to which one devoted oneself contemplatively. A movement, a smile, a glance were enough, and the viewer was gone. " Sie sprach zu ihm, sie sang zu ihm, / Da war’s um ihn geschehn“,  wrote Johann Wolfgang Goethe in 1779.

In numerous variations, the tragedy of the man who perishes on the beautiful woman was created, by far not only on the femme fatale, but with preference for this passive, ethereal being, whose dreamy gaze went into the distance, even into infinity. This beauty seemed disastrous not only to others, but also to itself: the beautiful women were now sick or dead in an astonishing frequency. The female corpse was erotically charged. Painters and poets sublimated female beauty into nothingness. As the literary scholar Elisabeth Bronfen noted, it was about a transformation of the female body "into inanimate aesthetic form". In Heinrich Heine's Florentine Nights (1837) Maximilian tried to pass the time of Maria, who was suffering from lung disease and only listened to passively, until she died. Edgar Allan Poe also proclaimed in 1846: “The death of a beautiful woman is, unquestionably, the most poetical topic in the world.” Were the female corpses the admission that lasting beauty could never be achieved in this world, that it could never be embodied in any human being through all circumstances of life? Was the staging of the beautiful corpse the only way to make female beauty harmless and at the same time to preserve it as a projection surface for eternity?



The dumber, prettier and more dead the women became, the less they were intellectually trusted. “Women are a decorative sex. They never have anything to say, but they say it charmingly.”

says Sir Henry in Oscar Wilde's Portrait of Dorian Gray (1890). The ardent Enlightenment philosopher Jean-Jacques Rousseau had already written in 1758: "Women in general , do not like any art, know nothing about any, and have no  genius. " They were created to please men and to subordinate themselves to them. The fact that the female weakness diagnosed everywhere reflected less a nature of gender than the conditions of possibility which women were now still allowed (or not) to have, even great thinkers apparently did not come up with this idea.

The behaviour of women actually proves "that their minds are not healthy developed", said the English writer and feminist Mary Wollstonecraft at the end of the 18th century. Like the flowers that are planted in too rich a soil, strength and usefulness are sacrificed to beauty. 
However, Wollstonecraft saw one cause  for this in the "false educational system", gathered from the books written on this subject by men, who, considering females rather as women than human creatures”. If a woman is educated exclusively to please the man, then this "brutal desire" remains the driving force of all her actions.  Wollstonecraft  denies however, that the woman is made only for the man.


 However, her plea for equal rights in education and career opportunities was of little help. Even Arthur Schopenhauer found 1851 contemptuous:  „Weil im Grunde die Weiber ganz allein zur Propagation des Geschlechts da sind und ihre Bestimmung hierin aufgeht" . Their nature was marked by carelessness and a desire for pleasure, while the vanity of men was directed more towards non-material advantages: reason, erudition, courage and the like.  Schopenhauer thought  that women can't really have genius, at most talent.  Friedrich Nietzsche also stated in 1882: Schöner ist das Frauenzimmer, interessanter ist – der Mann!

 How should it ever be possible to free oneself from such attributions? The bourgeois culture of the 19th century definitely ascribed the role of good mother and beautiful wife, the area of domestic modesty and grace, to women. This was made possible by the higher incomes of the increasingly industrialized modern age. The financial circumstances of entrepreneurs and merchants, civil servants, shop and restaurant owners allowed one spouse to stay at home and take care exclusively of the home and children. The moral code of values according to which the woman (to whom one naturally attributed the domestic role) had to orient herself, was delivered directly to the house in magazines such as Die Gartenlaube, which appeared from 1853 onwards, and repeated tirelessly in a flourishing literature of decency and advice. The books that now appeared in great numbers had titles such as : The wife and housewife, The companion of the man, Way of life of the elegant woman, The good daughter in family life, Social duties or About the conduct in the house.



Most of these writings were written by women. The beauty ideals of the 19th century tended to "naturalize" gender differences, at the same time they opened up an unprecedented publication market for women - and, building on this, an increasing commercialization of beauty. It was the beginning of a long and still ongoing learning process in which the eye was trained, desires channeled and identification patterns forged in order to finally be served by a mass production of fashion and beauty products. The beauty business shifted from the private to the public sphere. It was no longer primarily domestic workers and other servants who helped dress, tightened cords, draped hair and handed powder. By the end of the 19th century, an organized market with manicure shops, cosmetics departments in multi-storey department stores, perfumeries and beauty studios was established in all major cities, and in the 20th century it expanded into a global, brand-driven billion-dollar business. Visuals were also upgraded. The daguerreotype, a photographic process developed in 1860, paved the way for the mass reproduction of images of dressed and naked women. The result was a lively trade in portraits and pornography, in which photo studios, black market dealers, actresses, dancers and self-proclaimed beauties participated and which culminated in the total visual marketing of the female body in the 20th century.

While the beautiful woman - whether dead or alive - attracted attention and became the object of an extensive industrial production, the beautiful man still appeared as a problematic figure in the cultural production of modernity. He quickly came under suspicion of homoeroticism, was a nerd, a victim, and even more frequently: a perpetrator. The title hero in Oscar Wilde's Portrait of Dorian Gray (1890) first becomes a madman and then a murderer.  In Herman Melville's novella Billy Budd (1891), too, the beautiful sailor Billy, accused of mutiny, loses control of himself and, in effect, kills the boatman. The desirable and beguilingly beautiful heroes in Jean Genet's novels are all shady figures, scoundrels and murderers, and even in Agatha Christie's crime novels countless attractive men are exposed as criminals "with an almost problematic regularity for the genre", as the publicist Wilhelm Trapp noted.

Even though the beauty market for men, this "impossible body" (Wilhelm Trapp) of Western modernity, has long been booming as well, still above all it is  women who are valued and evaluated with regard to their appearance and who strive accordingly for their appearance. While in the 19th century the suit was invented for men's fashion, a uniform that can be worn at every conceivable opportunity, women today are confronted with a variety of possibilities that always force them to make decisions: Trousers or dress? Does the top and bottom fit together and fits the whole the occasion? Do I show  too much or too little leg, is the décolleté too deep, the shoe too high, the necklace too vulgar?

What the Renaissance humanist Marsilio Ficino wrote in 1469 is still valid today: "Remember, dear Socrates, no body is of perfect beauty! " We consider the bodies beautiful at one time and ugly at another, "and different people judge them in different ways". Beauty is as complex as the universe. It does not consist of correctly designed details, but always appears as a whole. To this day, it is not entirely clear what exactly we buy when we purchase lipstick, skin cream or an extravagant garment, when we prick a tattoo, when we correct our nose or when we enlarge our breasts. What is clear is that we are inscribing ourselves into a world of beauty that has always been defined, but which with its diverse identification offerings also leaves room for the individual, for refusal and experimentation. This is probably where the never-ending pleasure in beauty lies: by designing an ideal of it, we always also invent ourselves.




Die Macht der Schönheit. By Lea Haller.  Neue ZürcherZeitung ,    December 13 , 2018.














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