Showing posts with label personal branding. Show all posts
Showing posts with label personal branding. Show all posts

07/06/2018

Araki, Erotomaniac

                                                                             




Sex is, of course, an endlessly fascinating subject. Araki’s obsessive quest for the mysteries of erotic desire, not only expressed in his photographs of nudes, but also in lubricious close-ups of flowers and fruits, could be seen as a lust for life and defiance of death. Some of these pictures are beautifully composed and printed, and some are rough and scattershot. One wall is covered in Polaroid photos, rather like Andy Warhol’s pictures of his friends and models, except that Araki’s show a compulsive interest in female anatomy.
Genitalia, as the source of life, are literally objects of worship in many Japanese Shinto shrines. But there is something melancholy about a number of Araki’s nudes; something frozen, almost corpse-like about the women trussed up in ropes staring at the camera with expressionless faces. The waxen face of his wife Yoko in her casket comes to mind. Then there are those odd plastic models of lizards and dinosaurs that Araki likes to place on the naked bodies of women in his pictures, adding another touch of morbidity.
But to criticize Araki’s photos — naked women pissing into umbrellas at a live sex show, women with flowers stuck into their vaginas, women in schoolgirl uniforms suspended in bondage, and so on — for being pornographic, vulgar, or obscene, is rather to miss the point. When the filmmaker Nagisa Oshima was prosecuted in the 1970s for obscenity after stills from his erotic masterpiece, In the Realm of the Senses, were published, his defense was: “So, what’s wrong with obscenity?”
The point of Oshima’s movie, and of Araki’s pictures, is a refusal to be constrained by rules of social respectability or good taste when it comes to sexual passion. Oshima’s aim was to see whether he could make an art film out of hardcore porn. Araki doesn’t make such high-flown claims for his work. To him, the photos are an extension of his life. Since much of life is about seeking erotic satisfaction, his pictures reflect that.

Displayed alongside Araki’s photographs at the Museum of Sex are a few examples of Shunga, the erotic woodcuts popular in Edo Period Japan (1603–1868), pictures of courtesans and their clients having sex in various ways, usually displaying huge penises penetrating capacious vulvas. These, too, have something to do with the fertility cults of Shinto, but they were also an expression of artistic rebellion. Political protest against the highly authoritarian Shoguns was far too dangerous. The alternative was to challenge social taboos. Occasionally, government officials would demonstrate their authority by cracking down on erotica. They still do. Araki has been prosecuted for obscenity at least once.




                                                                     


One response to Araki’s work, especially in the West, and especially in our time, is to accuse him of “objectifying” women. In the strict sense that women, often in a state of undress, striking sexual poses, are the focus of his, and our, gaze, this is true. (Lest one assume that the gaze is always male, I was interested to note that most of the viewers at the Museum of Sex during my visit were young women.) But Araki maintains that his photographs are a collaborative project. As in any consensual sado-masochistic game, this requires a great deal of trust.

Some years ago, I saw an Araki show in Tokyo. Susan Sontag, who was also there, expressed her shock that young women would agree to being “degraded” in Araki’s pictures. Whereupon the photographer Annie Leibovitz, who was there too, said that women were probably lining up to be photographed by him. Interviews with Araki’s models, some of which are on view at the Museum of Sex, suggest that this is true. Several women talk about feeling liberated, even loved, by the experience of sitting for Araki. One spoke of his intensity as a divine gift. It is certainly true that when Araki advertised for ordinary housewives to be photographed in his usual fashion, there was no shortage of volunteers. Several books came from these sessions.

But not all his muses have turned out to be so contented, at least in retrospect.

Earlier this year, Kaori wrote in a blog post that she felt exploited by him over the years (separately, in 2017 a model accused Araki of inappropriate contact during a shoot that took place in 1990). Araki exhibited Kaori’s photos without telling her or giving her any credit. On one occasion, she was told to pose naked while he photographed her in front of foreign visitors. When she complained at the time, he told her, probably accurately, that the visitors had not come to see her, but to see him taking pictures. (The Museum of Sex has announced that Kaori’s statement will be incorporated into the exhibition’s wall text.)

These stories ring true. It is the way things frequently are in Japan, not only in relations between artists and models. Contracts are often shunned. Borderlines between personal favors and professional work are blurred. It is entirely possible that Araki behaved badly toward Kaori, and maybe to others, too. Artists often use their muses to excite their imaginations, and treat them shabbily once the erotic rush wears off.

One might wish that Araki had not been the self-absorbed obsessive he probably is. Very often in art and literature, it is best to separate the private person from the work. Even egotistical bastards, after all, can show tenderness in their art. But in Araki’s case, the distinction is harder to maintain—this is an artist who insists on his life being inseparable from his pictures. The life has dark sides, and his lechery might in contemporary terms be deemed inappropriate, but that is precisely what makes his art so interesting. Araki’s erotomania is what drives him: aside from the posing and self-promotion, it is the one thing that can be called absolutely authentic.


Ian Buruma on  “The Incomplete Araki: Sex, Life, and Death in the Works of Nobuyoshi Araki”  at the Museum of Sex, New York.





‘He’s not easy; he’s much more complex than the cuddly persona he projects,’ says New York’s Museum of Sex artistic and creative director Serge Becker, who first encountered Araki’s work in the 1990s. ‘Beyond the hype and controversies, there’s actually a real artist and thinker of substance. He’s on the level of Andy Warhol in regards to his prescience about art and culture.’

‘He ventures in his work and private life into areas that many of us are uncomfortable with,’ Becker suggests. ‘Some of the discomfort is not necessarily because we disagree with him, but because he touches us and shows us aspects of ourselves we tend to cover up. He’s brutally honest, but he gets to do it, because he shows us love and beauty too.’

‘We live in many ways in a world he helped shape, and we have adopted his language. The creation of the personal brand, the ceaseless documentation of one’s lives, the lack of privacy and sharing of personal moments, the high and the low of it all,’ Becker reflects.

From : The complicated and ‘incomplete’ legacy of Nobuyoshi Araki by Charlotte Jansen






More here : Tracing the roots of Araki’s obsession with the erotic image, Joseph Delaney.

28/11/2017

The Instagrammable Charm of the Bourgeoisie by Daniel Penny

While touring England’s Lake District, poet Thomas Gray suffered what we might call a selfie-induced injury. While looking more intently at the reflection of the setting sun in his outstretched hand than at the ground beneath his feet, Gray reports, “I fell down on my back across a dirty lane . . . but broke only my knuckles.” In case his reader was worried, Gray adds that he “stay’d nevertheless, & saw the sun set in all its glory.” Although Gray’s injury took place in 1769, during the rise of the picturesque, his accident resonates in the age of Instagram—a time when clickbait articles regularly report people falling off cliffs, stepping into traffic, and crashing into precarious artworks, all in pursuit of that perfectly Instagrammable moment.  It is tempting to believe that we live in a time uniquely saturated with images. And indeed, the numbers are staggering: Instagrammers upload about 95 million photos and videos every day. A quarter of Americans use the app, and the vast majority of them are under 40. Because Instagram skews so much younger than Facebook or Twitter, it is where “tastemakers” and “influencers” now live online, and where their audiences spend hours each day making and absorbing visual content. But so much of what seems bleeding edge may well be old hat; the trends, behaviors, and modes of perception and living that so many op-ed columnists and TED-talk gurus attribute to smartphones and other technological advances are rooted in the much older aesthetic of the picturesque.

Wealthy eighteenth-century English travelers such as Gray used technology to mediate and pictorialize their experiences of nature just as Instagrammers today hold up their phones and deliberate over filters. To better appreciate the picturesque, travelers in the late 1700s were urged to use what was known as a gray mirror or “Claude glass,” which would simplify the visual field and help separate the subject matter from the background, much like an Instagram filter. Artists and aesthetes would carry these tablet-sized convex mirrors with them, and position themselves with their backs to whatever they wished to behold—the exact move that Gray was attempting when he tumbled into a ditch. The artist and Anglican priest William Gilpin, who is often credited with coining the term “picturesque,” even went so far as to mount a Claude mirror in his carriage so that, rather than looking at the actual scenery passing outside his window, he could instead experience the landscape as a mediated, aestheticized “succession of high-coloured pictures.”


Connections between the Instragrammable and the picturesque go deeper than framing methods, however. The aesthetics are also linked by shared bourgeois preoccupations with commodification and class identity. By understanding how Instagram was prefigured by a previous aesthetic movement—one which arose while the middle class was first emerging—we can come closer to understanding our current moment’s tensions between beauty, capitalism, and the pursuit of an authentic life.

                                                            

                                                           


                                                Thomas Gainsborough
                                           
                                   Artist with a Claude Glass (Self-Portrait?), Pencil


Today you can still find echoes of the picturesque in travel photos on Instagram. A friend’s recent trip to Cuba, for example, will feature leathery old men smoking cigars among palm trees and pastel junkers. Or simply search #VanLife to see an endless stream of vintage Volkswagens chugging through the red desert landscape of the American Southwest. But rather than concentrate on generic similarities between the picturesque and images one finds on Instagram, it is more illuminating to think of how both aesthetics arose from similar socioeconomic and class circumstances—manifesting, according to Price, as images filled with “interesting and entertaining particulars.”
Price’s use of the word “interesting” is significant in understanding the relationship between the picturesque and the Instagrammable. In Our Aesthetic Categories: Zany, Cute, Interesting (2012), philosopher Sianne Ngai positions the picturesque as a function of visual interest—of variation and compositional unpredictability—which she connects to the enticements of capitalism. For a scene or a picture to be interesting, she argues, it must be judged in relation to others, one of many. According to Ngai, this picturesque habit began “emerging in tandem with the development of markets.” Unlike beauty, which exalts, or the sublime, which terrifies, Ngai suggests that the picturesque produces an affect somewhere between excitement and boredom. It is a feeling tied to amusement and connoisseurship, like letting one’s eyes wander over a series of window displays.

And so, too, is the Instagrammable, a mode that is inseparable from listless scrolling. The pleasure comes when your eyes alight on that special something, which seems to pop out from the rest. This twinning of artistic and mercantile rapture is best encapsulated by a remark that a young Walpole made to Gray when the two were touring Europe for the first time: “I would buy the Colosseum if I could.” Likewise, there is no point in putting anything on Instragram that is not, in some sense, for sale—even if what is for sale is an abstract possibility unlocked through class belonging.
If we allow that the rise of the picturesque was in part a product of England’s material circumstances in the eighteenth century, then it follows that our own tumultuous economic and technological moment has helped produce the Instagrammable. Broadly speaking, I am talking about neoliberalism, defined by David Harvey in A Brief History of Neoliberalism (2005) as “a theory of political economic practices that proposes that human well-being can best be advanced by liberating individual entrepreneurial freedoms and skills within an institutional framework characterized by strong private property rights, free markets, and free trade . . . which seeks to bring all human action into the domain of the market.”

The picturesque was ultimately about situating oneself within the class structure by demonstrating a heightened aesthetic appreciation of the natural world, during a period when land was becoming increasingly commodified. By contrast, the Instagrammable is a product of the neoliberal turn toward the individual. It is therefore chiefly concerned with bringing previously non-commodifiable aspects of the self into the marketplace by turning leisure and lifestyle into labor and goods. Though the two aesthetics share a similar image-making methodology and prize notions of authenticity, the Instagrammable is perhaps even more capacious than its predecessor. Through the alchemy of social media, everything you post, whether it is a self-portrait or not, is transformed into a monetized datapoint and becomes an exercise in personal branding.



Imagine the scene: the rural, wild Lake District became a favorite destination for travelers wielding tinted mirrors and guidebooks, full of tips on improving the neighborhood. It was only a matter of time before they became the butt of jokes by everyone from Jane Austen to William Wordsworth.
Some lines could be pulled fresh from a modern-day critique of Instagram-obsessed travelers. In the 1798 comic opera The Lakers, tourist Beccabunga Veronique is hard at work on a painting that corrects the flaws of the Lake District’s all-too-real landscape. “If it is not like what it is,” she said, “it is like what it ought to be. I have only made it picturesque.”

Wordsworth, a shade-throwing resident of the Lake District, entitled one poem “On Seeing Some Tourists of the Lakes Pass By Reading; a Practice Very Common,” then griped at the distracted visitors: “For this came ye hither? is this your delight?” He frequently complained about the mindless tourists that crowded his favorite spots, and rolled his literary eyes about the use of Claude glasses.
And in 1812, Claude glasses and picturesque travel took a satirical death blow when writer William Combe published The Tour of Doctor Syntax: in search of the picturesque, a parody poem lampooning affected, pretentious tourists. Like William Gilpin and Thomas Gray, Doctor Syntax risked everything for a good view and an impressive story—falling in lakes, getting treed by bulls, and being thrown from horses along the way.

“I’ll make a tour—and then I’ll write it. You know well what my pen can do,” said Doctor Syntax to his wife as he set out to get rich and become a travel influencer. “I’ll prose it here, I’ll verse it there, And picturesque it everywhere.” Or as a 21st-century Doctor Syntax would put it: #travel #blessed #picturesque.







Popular in the 18th century, the Claude glass was a mirror that took the scene behind you and transformed it into something different, much like the filters in Instagram or Hipstamatic promise to do. The Claude glass was a sort of early pocket lens without the camera and it was held aloft to observe a vista over one’s shoulder. The technology was simple: A blackened mirror reduced the tonal values of its reflected landscape, and a slightly convex shape pushed more scenery into a single focal point, reducing a larger vista into a tidy snapshot.


                                                                 







The Claude glass is named for Claude Lorrain, a 17th-century landscape painter, whose name in the late 18th century became synonymous with the picturesque aesthetic, although there is no indication he used or knew of it or anything similar. The Claude glass was supposed to help artists produce works of art similar to those of Lorrain. William Gilpin, the inventor of the picturesque ideal, advocated the use of a Claude glass saying, "they give the object of nature a soft, mellow tinge like the colouring of that Master". Gilpin mounted a mirror in his carriage, from where he could take in "a succession of high-coloured pictures ... continually gliding before the eye".

Claude glasses were widely used by tourists and amateur artists, who quickly became the targets of satire. Hugh Sykes Davies (1909 – 1984) observed their facing away from the object they wished to paint, commenting, "It is very typical of their attitude to Nature that such a position should be desirable."



Also of interest  :

How Instagram is changing the way we design cultural spaces :  As neighborhoods, restaurants and museums become more photogenic, are we experiencing an “Instagramization” of the world?  by Emily Matchar

Some say the Instagramization of the world is leading to a troubling homogeneity. Art and design writer Kyle Chayka suggests social media is spreading a generic hipster aesthetic across the globe. You can travel from London to Los Angeles to Hong Kong and find coffee shops, hotels and offices with the same Instagram-friendly reclaimed wood, industrial lighting, white walls and “pops” of color.