14/09/2018

The Modern Dressmaker Fascinated by the Gestures of Cloth



German-born designer Johannes Boehl Cranau’s studio is in the basement of a converted warehouse close to London’s Dalston Junction station. In an unseasonably hot summer – temperatures tipping over 30 degrees – the subterranean space, and its subsequent shortage of windows, has one advantage, Boehl Cronau says: it is cool. Besides, for now it’s temporary – the designer will be moving to Paris later in the year, the French capital becoming permanent home to his young, almost-eponymous label ioannes.

Boehl Cronau graduated Central Saint Martins almost a year ago; since, he has been invited to show his work at Paris’ eminent contemporary art museum, Palais de Tokyo, on two occasions, for one of which he not only put on a fashion show, but invited the public to see the process behind it. “Hair, make-up, fittings, lookbook shoot… the pre, the after, everything into a public space,” Boehl Cronau says. It was testament to a growing interest around the fledging brand, but the production of such a spectacle proved a little overwhelming. For his next collection, shown in September, the project will be considerably smaller – Boehl Cronau will host an intimate presentation, also in Paris. “I want a bit of a calmer start to the season.”

The city, where the designer studied an art history foundation course before beginning at Saint Martins, has long felt like home. “For me, it was very clear early on that I wanted to be a Paris-based brand,” he says. “There’s a lot happening in Paris right now; it’s opening up a lot. The London scene is very much focused on the individual, the graduate, the new, whereas Paris is very much about heritage; it’s about meeting people, making connections.” That said, he will continue to return often to London, where he has already built up a tight-knit web of collaborators and friends. “It’s nice to have that dialogue between the cities.”

In his clothes too, with collections defined by a certain generosity of cloth – in his most recent, amply sized brocade puffa jackets wrapped elegantly around the body like giant scarves; long opera gloves, deemed “puff-sleeved”, evoked 1980s abundance – he finds an affinity with the excessive spirit of Parisian couture. Fabric itself remains at the crux of his process – an obsession since childhood, first learnt from a dressing up box which contained discarded pieces of his mother and grandmother’s clothing.

“Fashion always had an aspect of play, of dressing up,” he says, of an early realisation of the creative potential of clothing. “I loved the idea that a blanket could become – I don't know – a tent, a cave, a gown, a king’s robe. It’s this aspect of fantasy that material can have – I think that’s my continuous story with the medium of cloth.” In these terms, Boehl Cronau deems himself a modern dressmaker, fascinated with what he calls the “gestures” of clothing. He seems to continually ask himself the question: what happens when fabric meets the body?

Entitled Orlando, Boehl Cronau’s A/W18 collection began with a singular garment: the suit his mother wore for her wedding in 1994. Described emphatically by the designer as “mega, mega nice,” he says it is an item of clothing he has carried in his mind since he began studying design. It was only this season, though, that it appeared, if obliquely, in one of his collections. “It all started with the idea of having a dissection through a woman’s wardrobe – of a lifetime – this idea that the objects or garments there are a continuation of the life we live.”


The other garment was a 1980s puff-sleeved jacket with a sweetheart neckline, owned by a friend originally from Australia. “She was like ‘I’m never going to wear this’, but she kept it anyway,” Boehl Cronau says. “It was this precious object she just couldn’t get rid of.” From there, he also found a number of puff-sleeved garments in his own mother’s wardrobe from the 1980s, the various references becoming the opera gloves shown in the final collection (“when I was done with it only the sleeves were left,” he says). Then, a printed nightgown from the 1930s, owned by his grandmother, was woven in. “Each of these pieces had really emotional, sometimes nostalgic meanings to the person,” he explains. “They are these items we live through.” Boehl Cronau is fascinated by the way clothes can hold meaning long after they stop being worn. “Like the kimono,” he explains. “It’s an object in its own right, appreciated simply by hanging on the wall. But it is also an object of adornment – it’s clothing.”



The Modern Dressmaker Fascinated by the Gestures of Cloth.  By Jack Moss. Another Magazine , August  23, 2018








"All woman in my life are masculine with unquestioned femininity. That is, a woman who oscillates between different identities without taking either too serious. Orlando the collection came to us because we had pieces of a women wardrobe she maybe collects her entire life, all those different identities we live, a cast of characters, without no hierarchy."


Who’s afraid of Virginia Woolf?  Office Magazine , March 1, 2018. 






More :

Ioannnes: A thing to wear. Vogue Italia , February 1, 2018 

Ioannes Autumn/Winter 2018 Ready-To-Wear Collection. Vogue UK, February 28 , 2018.


In den Kreationen des Jungdesigners ioannes steckt viel Unvollkommenheit, Charakter und Schweiß
Text  Juule Kay. i –D Vice , November  8,  2017



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